Comments on: Secrets to Subliminal Marketing http://www.marketingeggspert.com/secrets-to-subliminal-marketing Marketing Made Easy. Thu, 08 Mar 2012 21:57:47 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Kelvin Kao http://www.marketingeggspert.com/secrets-to-subliminal-marketing/comment-page-1#comment-532 Kelvin Kao Thu, 12 Feb 2009 03:14:30 +0000 http://www.sparkplugging.com/marketing/?p=669#comment-532 Growing up in Taiwan, there's this candy maker that put on a commercial featuring an elementary school kid taking a bucket of candies and distribute them to every one of his classmate on his birthday. Everybody got a few pieces of candy and happiness was shared by all. This became something that a good number of elementary school kids did on their birthdays. A tradition was created. I thought that was really really clever marketing. And I think whoever linked Hershey's to s'mores is a genius. Growing up in Taiwan, there’s this candy maker that put on a commercial featuring an elementary school kid taking a bucket of candies and distribute them to every one of his classmate on his birthday. Everybody got a few pieces of candy and happiness was shared by all. This became something that a good number of elementary school kids did on their birthdays. A tradition was created. I thought that was really really clever marketing.

And I think whoever linked Hershey’s to s’mores is a genius.

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