This is a guest post by Jordan Mendys.
There are a lot of tips that you will find online about how to raise SEO and traffic to your website. One of the most heralded of these is guest blogging as it is a way to gain an audience for your content, as well as the ability to link back to your site. There is also bloggers out there that contribute not to the benefit of their own property, but to gain traffic for other sites, either as a favor or any other number of reasons. Sometimes the question will arise though, that if you are blogging for other web entities, should you blog under your real name or an alias. Below are some tips to help you decide what is best for you in your guest blogging ventures.
Building Your Name
As mentioned, a lot of guest blogging comes down to bloggers trying to expand their audience, and gain more traffic and long term readers to their site. If this is the case, then by all means don’t create an alias. You want to create a name and a brand for yourself, and you want all of your work associated with your work. You will want to find websites and topics that you want to be related to.
As for those that primarily focus on guest blogging, you will still want to build your name as a solid guest blogger. There are plenty of bloggers out there that only want to be guest bloggers, either because they don’t want the hassle of running their own blog but love to write, and for others it can be good business for them. What ever the case, you will still want to build your name as a brand, though in this case your name is the brand, versus an associated website.
Off Topic Posting
Some bloggers out there try very hard to build up their expertise in one field. Whatever that field may be, they want to be associated with a certain topic, even when guest posting. That doesn’t mean, however, that they are only interested in writing about that topic. Some bloggers will cover a number of topics to get their opinion out there, but don’t want their name tied to those other topics. For instance, a well known tech blogger might also have good relationship advice they want to submit to a blog. They may choose a different name so their brand isn’t tied to another subject, and to keep them relevant in their own field. If you on the other hand take pride in the breadth of your knowledge, then you’ll want your name tied to all of your posts. Some guest bloggers enjoy this so they can promote their ability to write on anything.
In the end, choosing whether or not to use a blogging alias is completely up to you. There are benefits for either choice, and of course an equal number of negatives. Either way if you are delivering quality content to blogs, you can build your name, and even build your alias up, which can be equally beneficial. When it comes down to it, it all comes down on what you want your name tied to, and if you want to be known as a top blogger is your niche, then take that into consideration when you put material other places.
Jordan Mendys is a social media and enthusiast and blogger. He mainly focuses on SEO and social media topics, but also writes about film and entertainment. His work can be found for DX3.net.
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