The Marketing Eggspert Blog

I know a lot about social media, but sometimes it helps me to go back to basics (especially given those basics change so frequently). Reading Phyllis Khare’s Social Media Marketing eLearning Kit For Dummies, I picked up a few new tricks. Whether you’re just starting in social media for small business, or are like me, and could stand to polish up your efforts, you’ll get something out of the book.

The book comes with a CD, so if you’d rather use it for a training-style course, it offers the same info as the book. Khare covers getting started in:

• Facebook
• Twitter
• LinkedIn
• YouTube
• Geolocation sites

And she also goes into creating your social media strategy.You may not need to be on all these channels, and that’s something to figure out before you dive in.

Great Tips

There’s so much to pick up out of this book, but here are a few highlights:

• Developing Your Branded Look: Khare stresses the importance of having a single, synonymous look across all social channels: “The reason for wanting to create a recognizable brand for yourself is that social streams like Twitter, Facebook, and now LinkedIn go by quickly.”
• Creating an Editorial Calendar: Khare encourages readers to set up an editorial calendar to keep track of posts and updates on all channels: “If you don’t create an editorial calendar for your social marketing tasks, your efforts will be weak and nonproductive.”
• Creating a YouTube Playlist for Marketing: (This is a tip I’m going to implement right away) Because YouTube has so much traffic, it’s a great tool for marketing. Creating a playlist helps others find videos you’ve already curated and think are worthy of watching: “For example, if you want to show off your design skills, create a playlist that contains videos of clients who have used you for logo design.”

There are many more tips in Khare’s book, and true to its Dummy format, the step-by-step instructions make any social task a breeze. I recommend Social Media Marketing eLearning Kit For Dummies for any business owner or marketing newbie who wants some great ways to implement social media strategy today.