It's Hard to Impress the Marketing Eggspert, But…
Written on November 21, 2008 by Susan Payton
I was perusing a magazine recently. I think it was Food & Wine (you know, the magazine that makes you feel inferior for not being a gourmet chef?). I glanced at the ad for this coffee maker, and had to blink twice. Was I hallucinating? See for yourself. Notice anything…personalized in the ad??
It might be too small for you to see. But on the Post-It looking part, there’s a note to me! Susan! Telling me where I can buy this product! Down the street!
It was eerie. It’s like they knew…
So, yes, The Marketing Eggspert is impressed with this targeting, which prints the name of the subscriber and the closest retail store for the product. I “eggspect” we’ll be seeing more of this soon.
Have you seen examples of this in your magazines?
WOW. I am impressed too.
Wow, great ad! Thanks for sharing. (now I need to work on my marketing!)
I’ve not come across anything like this in my magazines as of yet. I have come across it on places like myspace where I am bombarded with ads for losing weight lol
This is interesting. I now want to go look through the gazillion magazines I subscribe to and look at the ads. I’ll let you know if this is a trend in AZ.
http://www.homesweetazhome.com