Yelp. Angie’s List. BizSugar. Digg. Amazon.
We now live in a world where anyone, regardless of location, education or age can tell others—perfect strangers even—what they think about products, services and content.
It’s truly a user generated era.
And what’s great is that we’re helping shape the very products and services we buy. A company would be remiss if it ignored dozens of negative reviews about its products. Instead, it should use this as a research opportunity to find out what it’s doing right, and what it could improve upon.
I’m on both sides of this fence. I love sharing my experiences about restaurants, hotels and products I buy online. I feel it helps others make informed decisions about their own purchases, much as reviews help me in my shopping experience.
I also encourage businesses to facilitate the chance to leave feedback. It’s really win-win for consumers and brands, as everyone gets on the same page about the actual quality delivered with a purchase.
Are you encouraging your customers to review your products or services on your own website, on Amazon or on Yelp? If you’re not, you should. Your customers truly are your best advertising, and these channels help them sell on your behalf.
Photo: jrubinic on Flickr
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