US Postal Service Gets Hip to Businesses' Needs

Written on December 3, 2008 by Susan Payton

I recently saw this ad in Direct Mail News and it made me stop to read it (hard to do). They’re touting their database services as a way businesses can “start creating more personal and targeted conversations with your customers.”

They’re hitting all the keywords of social media, which I think is interesting. They’re also pointing out that it’s easy to get your customers’ names, but harder to learn more about their interests and quirks.

I guess it makes sense that the Postal Service would offer more business services, seeing as they have the largest database of US addresses (all of them, in fact). I am curious to hear if any of my readers have used these services.

And just so you know? I love the shirt in the ad. I sent in for my free shirt. I’ll wear it in a future post if I get it!

Posted in Advertising, Customer Service and Loyalty

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