This is my post on Lead411.
If you’re actively looking for ways to brand yourself using social media, LinkedIn is a great tool to add to your armory. In general, it serves as your public resume, with your job experience, testimonials and other social widgets being available for viewing by anyone interested in looking at your profile. But Groups are a whole other level of branding to consider.
LinkedIn offers members the chance to join different groups to connect to other likeminded folks. There are groups for Telecom professionals, marketing experts (that’s my group!), design pros, IT folks and so much more. There’s a group for just about any professional industry or interest you could imagine!
Getting Started with Groups
The first step is to consider what type of group you should join. You can start with people who have the same profession as you, but realize that probably won’t net you much new business. If it’s new customers you’re seeking, look for groups in the industries you serve. That might be a small business group, or one in a niche, like oil and gas.
Look at the groups your contacts are members of. If you want more customers, see what groups your existing customers participate in. If you admire someone in your field professionally, see what groups he has joined.
Read the entire post here.