http://www.marketingeggspert.com/when-sex-shouldnt-sell-taking-corporate-responsibility-in-marketing Marketing Made Easy. Sun, 22 Jan 2012 06:12:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.marketingeggspert.com/when-sex-shouldnt-sell-taking-corporate-responsibility-in-marketing/comment-page-1#comment-144 Susan Sun, 26 Apr 2009 22:44:52 +0000 http://www.eggmarketingblog.com/2007/09/17/when-sex-shouldnt-sell-taking-corporate-responsibility-in-marketing/#comment-144 I have bit my tounge in the past, but am so outraged at Hardees approach to use a sexual marketing campaign for their new "what" burger. Did anyone even remember what the product was? If Hardees wants to target their horney male clientele, then go for it! But not during prime time when children are watching. I think Hardees is being totaly irresponsible and hypocritical. Let's see, use advertising to bring in a bunch of sexually aroused men, then run your ads to bring in the little children and moms! What a "COMBO". That's one I'll pass on! The only way to exert change is to boycott Hardees and I intend to do so. The marketing people need to get their heads out of their butts --- or maybe that's the problem, they are so into that kind of advertising that they can't come up with more positive ways to sell their product. I have bit my tounge in the past, but am so outraged at Hardees approach to use a sexual marketing campaign for their new “what” burger. Did anyone even remember what the product was? If Hardees wants to target their horney male clientele, then go for it! But not during prime time when children are watching. I think Hardees is being totaly irresponsible and hypocritical. Let’s see, use advertising to bring in a bunch of sexually aroused men, then run your ads to bring in the little children and moms! What a “COMBO”. That’s one I’ll pass on! The only way to exert change is to boycott Hardees and I intend to do so. The marketing people need to get their heads out of their butts — or maybe that’s the problem, they are so into that kind of advertising that they can’t come up with more positive ways to sell their product.

]]> http://www.marketingeggspert.com/when-sex-shouldnt-sell-taking-corporate-responsibility-in-marketing/comment-page-1#comment-143 More Bad Advertising from Burger King | The Marketing Eggspert Tue, 03 Feb 2009 15:03:12 +0000 http://www.eggmarketingblog.com/2007/09/17/when-sex-shouldnt-sell-taking-corporate-responsibility-in-marketing/#comment-143 [...] costume chain store in New York CIty), I’m sad to see that Burger King has resorted to using sex to sell [...] [...] costume chain store in New York CIty), I’m sad to see that Burger King has resorted to using sex to sell [...]

]]> http://www.marketingeggspert.com/when-sex-shouldnt-sell-taking-corporate-responsibility-in-marketing/comment-page-1#comment-142 Karalyn Eckerle Fri, 02 Jan 2009 16:45:23 +0000 http://www.eggmarketingblog.com/2007/09/17/when-sex-shouldnt-sell-taking-corporate-responsibility-in-marketing/#comment-142 "When Sex Shouldn't Sell" --- I am tired of ads addressing men's sexual dysfunction. They are totally inappropriate for TV --- they have ruined one of my fave songs for me ("Viva Las Vegas"), they are embarrassing to see in the company of a new date or companion, and hard to explain to young kids. I don't care if it's Cialis or the herbal concoctions which "make life more fun" and "increase your size." Get rid of them. Whatever happened to the advertising standards police??? “When Sex Shouldn’t Sell” — I am tired of ads addressing men’s sexual dysfunction. They are totally inappropriate for TV — they have ruined one of my fave songs for me (“Viva Las Vegas”), they are embarrassing to see in the company of a new date or companion, and hard to explain to young kids. I don’t care if it’s Cialis or the herbal concoctions which “make life more fun” and “increase your size.” Get rid of them. Whatever happened to the advertising standards police???

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