I'm Going to Vegas and Why Epson Knows How to Market

Written on September 12, 2008 by Susan Payton

So as you can see on Sparkplug CEO’s post, Sparkplugging is going to BlogWorld! What’s BlogWorld? Only the biggest blogging conference in the country (world? universe? not sure).  Epson is actually sponsoring 12 of us Sparkpluggers to go on this trip in return for spreading the word about them.

Here’s why I am impressed with Epson. If you’re a regular reader, you know I feel strongly that blogs are the next platform for getting your product out there. At BlogHer 08, I was happy to see companies like Leapfrog and Picnik displaying their wares to us bloggers (resulting in us not only becoming their consumers but also us covering them on our blogs…extensively). But here’s a company that’s going one step beyond the traditional trade show booth. Epson is sending us out as its own “Epson Army” to do what we do best: blog.

We’re going to be recording video and audio of people at the show. We’re not going to be walking around touting the wonders of Epson products, but they will be mentioned on our blogs and we’ll be giving away a couple of their products. So it’s not blatant advertising…but rather smart marketing.

Here I am talking about them, not because I’m required to, but because I am grateful that they are paying my way to Vegas and I am impressed that they’re doing some great guerilla/viral marketing. I’m proud to praise them.

So if by chance you’re going to BlogWorld, look for a brunette with braces walking around with a video camera. It might be me!

Posted in Advertising, Blogs

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