You may have noticed in past posts, I’ve been pretty supportive of Constant Contact. I’ve been a Business Partner for about five years, which meant I used the service for free. Now that I’m not bringing in new customers to CC, they cut off my free account. I thought about it. I could continue to use the service I was so familiar with, or I could try something new. And from what I’d heard, there were a lot of great free services out there.
I opted for MailChimp. I know a lot of people who use it and love it, and it’s free. I was really surprised at all the features that came with the free versions (and even laughed at the ones that weren’t free; obviously I’ve gone this far without customizing my email’s send time to coordinate with time zones, but it’s a pretty cool feature just the same.)
It took me maybe two hours to export my contacts and get my new newsletter rolling. Two hours to unravel a four year relationship. Hm.
And when I emailed Constant Contact to cancel my account, I expected some sort of “no! You’ve been a loyal customer for so long! Please stay!” but I got a form reply saying my account had been cancelled.
It just goes to show that brand loyalty can easily be broken. I wanted to continue using a free product, and I found one. Constant Contact did nothing to make me stay. And with free email products offering so many more services, I think CC will have a serious decline over the next few years. Too bad.