Comments on: Yes, Virginia, You Can Measure Social Media Marketing http://www.marketingeggspert.com/you-can-measure-social-media-marketing Marketing Made Easy. Sun, 22 Jan 2012 06:12:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Susan Payton http://www.marketingeggspert.com/you-can-measure-social-media-marketing/comment-page-1#comment-858 Susan Payton Thu, 17 Dec 2009 19:11:02 +0000 http://www.sparkplugging.com/marketing/?p=1574#comment-858 David-- Thanks for writing it! I'm just pleased that the whole "we can't measure ROI for social media" argument is petering out. Thanks for clarifying great ways to do so. Susan David–
Thanks for writing it! I’m just pleased that the whole “we can’t measure ROI for social media” argument is petering out. Thanks for clarifying great ways to do so.

Susan

]]> By: David Berkowitz http://www.marketingeggspert.com/you-can-measure-social-media-marketing/comment-page-1#comment-857 David Berkowitz Thu, 17 Dec 2009 18:00:08 +0000 http://www.sparkplugging.com/marketing/?p=1574#comment-857 Thanks so much for sharing this. I was also wary of mentioning too much about buzz since it doesn't mean much if all you're looking at is buzz spikes. But it does matter quite a bit in the greater context, and we're just beginning to figure out how to really measure and harness it. And when you know how buzz is trending for you and competitors, who is talking, what channels the buzz is in, the sentiment of it, etc etc etc, it gets really powerful. Thanks so much for sharing this. I was also wary of mentioning too much about buzz since it doesn’t mean much if all you’re looking at is buzz spikes. But it does matter quite a bit in the greater context, and we’re just beginning to figure out how to really measure and harness it. And when you know how buzz is trending for you and competitors, who is talking, what channels the buzz is in, the sentiment of it, etc etc etc, it gets really powerful.

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