Definition: Differentiation Strategy is the methodology that differentiates a product or service, from the other comparative and competitive products in the market, offered by the rivals in the market. It involves the advancement of a product or service that is one of a kind for the clients, as far as product configuration, highlights, brand picture, quality, or customer care.
Differentiated business methodologies are among the two fundamental sorts of serious procedures organizations can use to separate themselves in the market. The other general class of serious procedures is a simple technique. Generally, organizations can either contend to turn into the minimal effort supplier in an industry or exploit one of the numerous potential approaches to separate themselves from the competitors to drive business.
It’s a methodology that a business takes to build up a one of a kind product or service that clients will discover better than or in another manner particularly from products or services offered by the competitors in the market.
Pinky is an MBA in Marketing from the University of Mumbai. She loves helping people out in learning Marketing and sharing latest ideas and tactics for growing businesses.